Friday, December 15, 2017

New Bud Light Commercial Another Home Run

Bud Light has struck gold with its "dilly dilly" campaign, and the latest installment continues the trend:

Also, when researching this ad to embed it via YouTube, I bumped into this campaign:

It is incredibly well done.  I watched it a bunch, and the depth of the ad is truly fantastic - well beyond what one finds in traditional advertising.  It's really, really well written.  There is another version as well that takes place in a zombie apocalypse, but it is not nearly as good.

I have not seen this ad aired, and judging by the release date, it looks like it launched at a similar time to the "dilly dilly" campaign.  I'm betting I live in a market that tested "dilly dilly" and scores for that campaign moved it forward nationally.  Likewise, "Hero's Return" is a :60 spot, and upon being cut down to fit into a traditional :30 ad, likely lost a lot.

Hat's off to the marketing team at Bud Light.  They're doing some of the best advertising that is out there right now.   

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