Tuesday, December 5, 2017

Anheuser Busch Sends a Cease and Desist

By now, you've obviously been made aware of the popularity of "dilly dilly."  It was first introduced by Bud Light in this ad:

The ad pretty much got the whole country saying, "dilly dilly."  It was so popular, in fact, that local Twin Cities brewer Modist Brewing crafted a "Dilly Dilly Mosaic Double IPA."  Well, word got to the folks at Anheuser Busch, and their legal team got to work.  This is how they responded:

This is just outstanding.  The fact that AB did this without any fanfare and just did it from one brewer to another is so cool.

What's not cool?  A couple craft brewers from Modist at the Super Bowl having to drink Bud Light the whole time.  Pit of Misery, indeed.

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