Saturday, December 16, 2017

Saturday Song Share: Frehley's Comet - Rock Soldiers

We don't do hair metal much here at Yellow Dog Patrol, but I think it about time.

Better said, "Ace is back and he told you so"

Rock, two, three, four...

Friday, December 15, 2017

New Bud Light Commercial Another Home Run

Bud Light has struck gold with its "dilly dilly" campaign, and the latest installment continues the trend:

Also, when researching this ad to embed it via YouTube, I bumped into this campaign:

It is incredibly well done.  I watched it a bunch, and the depth of the ad is truly fantastic - well beyond what one finds in traditional advertising.  It's really, really well written.  There is another version as well that takes place in a zombie apocalypse, but it is not nearly as good.

I have not seen this ad aired, and judging by the release date, it looks like it launched at a similar time to the "dilly dilly" campaign.  I'm betting I live in a market that tested "dilly dilly" and scores for that campaign moved it forward nationally.  Likewise, "Hero's Return" is a :60 spot, and upon being cut down to fit into a traditional :30 ad, likely lost a lot.

Hat's off to the marketing team at Bud Light.  They're doing some of the best advertising that is out there right now.   

Thursday, December 14, 2017

Army Navy National Anthem

Just about the time you think this country has zero chance and that our future is bleak, you run into something like this:

Stirring, beautiful, honorable.

And hopeful.

Tuesday, December 12, 2017

Company Christmas Card

Image may contain: dog and outdoor

One of the good things about heading up Marketing in the new gig is that I get to do things like determine what we'll do for promotional materials.  That includes our Christmas card.

Since we're a dog-friendly workplace, what could be more friendly than dogs for a holiday greeting?

I happen to be partial to the one on the left, but that's just me.

Merry Christmas.

Monday, December 11, 2017

Black Jack Does it Again

I know that purely by the numbers, Jack Morris does not belong in the Hall of Fame.  If one just looked at the stats, they'd see a very good pitcher and a very strong pitcher in his era.  He also owned an ERA which would be the highest in the HOF, never won a Cy Young, and never blew people away.

He did, however, do a couple of things.  He imposed his will on batters, he ate up innings, and he won.

Never was that more effectively on display than in Game 7 of the 1991 World Series.  Deservedly touted as one of the best baseball games of all times, Morris' gutty 10 inning shutout performance, against the best team in MLB at the time and on the biggest stage, was a thing of renown.

Sometimes there are special moments in our lives that transcend us.  They end up defining us, even though, in actuality, there is some much more to us than that one moment.  Such is fate though.  Sometimes those moments carry us, and sometimes it even helps carry us all the way to the HOF.

Is Morris bigger than that one game?  Of course.  The man was a horse of starting pitcher; one of the best of the 80's.  But when you add in that one game...

Congratulations, Black Jack.  You were awesome.

Sunday, December 10, 2017

How to Raise a Sweet Son

A friend recently posted an article from Time on her Facebook page on how to raise a sweet son in an era of angry men.  Her wife and she just had a son, and this looks like something that they fear.  Personally, I quietly fear for the child, as one of the moms has made posts like "I've come to the conclusion that the majority of males that i interact with on a daily basis are "superior" assholes. Honestly."

Seriously.  Hate nearly half the population much?

If you want to raise a sweet son, here are some suggestions:

  • Love him.  Always.  And not only him, but his gender.  Love the differences that exist between the two, and look for opportunities for them to compliment each other.
  • Shield your hate.  Hatred is a learned behavior.  What you say about others and how you treat them will be absorbed by your young sponge.  Garbage in, garbage out.
  • Set expectations.  For school, for manners, for behavior.  But also know that your son is not a girl.  He's different, and he needs to be treated differently.  Treating him the same as a girl, especially as it applies to learning, will lead to his falling behind, frustration, and then worse.
  • Add consequences when those expectations are not met.  Fairly, but consistently.  Morality and respect matters, especially in how we interact with each other.  
  • Introduce him to God, and allow a relationship to develop.  
  • Give him role models.  Look at the men that are around your son as they will have much sway as to how he develops.  End relationships that expose your son to sullied behaviors. Yeah, it's that serious.
A quick look at the most recent college statistics shows boys are still falling behind - in 2017 alone, women represented 56% of the college population.  That's downright scary.  We're failing our boys.  Hence, instead of bashing their gender so that we can make them "sweet," how about we start taking steps to stop hating our sons and make them successful instead?

The sooner we can stop hating each other, the better.

Saturday, December 9, 2017

Saturday Song Share: Manchester Orchestra - Where Have You Been

I always found this song to be really deep; maybe it's just my interpretation.  I looked for a good version to try and do the studio version justice to no avail.  It's too bad, as the best part of the studio version has lead singer Andy Hull wailing, "GOD MY GOD, WHERE HAVE YOU BEEN?"

I've read some accounts of live versions where Hull screams that at the end.  It's reported to be quite stirring.  Also, I've read that he sometimes substitutes the word "God" with "child" at the end, as God responds to the question as He likely would.

All of us at times have been in a situation where we've asked the same question, and the way he sang it just came out so raw and real.  This version?  Not so much, but still a great song:

Thursday, December 7, 2017

Jerusalem Finally Recognized as Capital, Islam and Liberals Erupt

Jerusalem is the holiest city of Judaism.  It has been that way for 3,000 years.  Even those with a modicum of biblical understanding know this.

It is also Isreal's capital.  Their national government seats are there.  In fact, pretty much the only thing missing was a US embassy, as we've been cowed by the Muslim world to pretend Jerusalem isn't really the capital.  In typical Muslim fashion, the message was "do as we want, or else," and previous administrations were more than happy to oblige.

Enter Trump.  He campaigned on this move and did so loudly.  It was not a secret.  He's fulfilling a promise.  However, the media and the Muslim world consider what he's done to be tantamount to lighting a cigarette in an ammo dump.  

Really?  Isreal operates with Jerusalem as its capital.  All we're doing is stopping to pretend it's not.  Yet the world rages because we're not pretending anymore.  

This is your "religion of peace" ladies and gentlemen.  

More like "religion of perpetual outrage," but we can't say that now, can we?

Tuesday, December 5, 2017

Anheuser Busch Sends a Cease and Desist

By now, you've obviously been made aware of the popularity of "dilly dilly."  It was first introduced by Bud Light in this ad:

The ad pretty much got the whole country saying, "dilly dilly."  It was so popular, in fact, that local Twin Cities brewer Modist Brewing crafted a "Dilly Dilly Mosaic Double IPA."  Well, word got to the folks at Anheuser Busch, and their legal team got to work.  This is how they responded:

This is just outstanding.  The fact that AB did this without any fanfare and just did it from one brewer to another is so cool.

What's not cool?  A couple craft brewers from Modist at the Super Bowl having to drink Bud Light the whole time.  Pit of Misery, indeed.

Monday, December 4, 2017

Left to Suffer - Expose by the StarTribune

The media has won a well-deserved reputation of being biased do-nothings.  As their audiences have crumbled, they've lost a lot of the resources that enabled them to do actual traditional investigative journalism.  They've kind of been rendered as not much better than the loudmouths that bray in the comment sections of their articles.

However, every once and a while they hit it.  That was the case in a recent expose by the StarTribune called "Left to Suffer."  In it, they cover the rampant amount of abuse being conducted in Minnesota senior care facilities, and the shocking lack of protection and prosecution going on.

How bad is it?  In it, they report that maltreatment allocations rose to a volume of 25,000 cases in 2016 alone (a doubling of 2011 levels), while just over 3% of those cases were even investigated.

It is a very scary proposition.  It's made even scarier for someone like my wife and myself that have no children to serve as our advocates.

Good work, StarTribune.

Friday, December 1, 2017

A Walk Around Uptown

Last weekend we had a post-Thanksgiving feast walk around the lakes and Uptown area in Minneapolis.  It just underscored how much we'd missed in being gone.  To be closer to family and the places we love is just a blessing, and we're very lucky to be back in our home, because it is just that.  Home.

The day was pretty and not too horribly chilly.  It made for a great photo opportunity with the beautiful Minneapolis skyline in the background:

Uptown is an eclectic area, and has been for a good long time.  How long?  Well, here's an example - the Uptown Theater is doing a midnight showing of Rocky Horror.  Ladies and gentlemen, that movie was released in 1975:

Finally, we close with some marketing, because, well, marketing...  From the incongruity files comes this Plastic Surgeon.  See for yourself:

Good thing it's authentic plastic surgery.  You wouldn't want any of that fake plastic surgery.

Love being home.