Sunday, February 10, 2013

How to Start a Career in Ecommerce: Part 3, Web Analytics

So, taking what you learned in the previous chapter you've developed your site - likely a blog - and have started leveraging SEO best practices to attempt to drive traffic to it.  But how will you know if you're successful?  That's where web analytics come in.

According to Wikipedia, "web analytics are the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage."  Or, put more simply, web analytics provide you deep insight on the people that come to your site.  With it, you can see:

  • Where they live
  • The type and details of the technology they used to view your site
  • How they got to your site, and if they came via a search engine, the keyword string they used
  • What they did on your site
  • Where they exited the site
One would think that to obtain all of that detail would take a ton of work, but yet again the free tools of the web make things easy as pie.  Simply go to Google Analytics, follow the simple steps to add tracking to your site, and you're off and running.  

Beyond that, Google has an entire suite of training that can get you a level of expertise in web analytics to rival most already employed in Ecommerce in the business world.  

The tool, the training, and the knowledge and experienced gained are all free.  All it takes to be successful is the desire to learn and some elbow grease.  

Good luck - next step will be email marketing.


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