Wednesday, April 19, 2017

Delta's 4:00 AM Ad

I'm a big fan of Delta airlines.  I like their approach to service, I adore their frequent flyer program (although I'll lose my Gold status with them this year), and I massively respect that they're one of the only airlines out there that will deliberately fly around weather systems specifically for passenger comfort.  Most airlines take the shortest distance between two points, and it matters not what kind of hell lies on that line.

I've always preferred to travel early.  I like getting where I'm going, and I like having a day full of options ahead of me in the event that Mother Nature or the mechanical gremlins have something in store.  I just find it easier, and more often than not, find myself on the first flight out in the morning.

That's why I see a lot of myself in this ad:

While my business travel days may have passed me, it was nice to see Delta recognize who I was and what I needed to do to be their customer.

Well done.

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