But who won the commercial battle? There were lots of great entries this year - many really strong showings that got a lot of people talking. In fact, many of the "best of" lists had different entries, which means we got a lot of really good submissions.
It started out early with the redux of Jake from State Farm. I was wondering what State Farm would do given Patrick Mahomes was a spokesperson, and they dusted off the perfect answer.
Sam Elliott's moustache danging to Old Town Road was a hit, as was Jeep's Groundhog day. But for my money, Google won the day, and it wasn't even close:
I'm not sure how advertising gets better than that - human universality, clear benefit with obvious utility, and emotion-evoking in its storytelling.
That's excellent advertising, any way you slice it. Hats off, Google.
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