There's a lot out there from an advertising standpoint trying to understand, and then appeal to the Millennial generation. Most try too hard. While the attached is satire, it's not that far off from the truth:
This Is a Generic Millennial Ad from Dissolve on Vimeo.
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Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...