Sunday, July 26, 2015

Blog Analytics Recap

It has been a tough year for yours truly as writer here at Yellow Dog Patrol.  I've dealt with my wife's breast cancer, my loss of a job, and other personal garbage which has prevented me from keeping things as updated and fresh as I would have liked. This lack of content has manifested itself in the metrics, as you'll see below:

  • In the past year, the audience to the site is down 21% to the previous year
  • The biggest loss in traffic has been in loyal, returning visitors.  That being said, new visitors to the site are up
  • Visitors continue to appear from around the globe, with folks stopping by from places like Reunion, Senegal, Mauritius, Fiji, Ivory Coast, and Sint Maarten
  • While desktop and tablet traffic is down, mobile traffic is up 190%
  • Over 50% of the site's traffic is coming from organic search, which is up over last year
  • Of all of the top posts generating traffic, none have been published in the past year.  All are oldies but goodies
As proprietor here at YDP, there is a lot to take away from this.  The biggest lesson is that my audience is shrinking, and my recent content is not resonating.  I'll be working on all of that in the coming year.

In the meantime, thanks for your support and readership, especially those of you that stop by often. 

No comments:

Post a Comment

Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...