Friday, November 29, 2013

Our Marketing Government

Have you seen this ad yet this holiday season?


Of course you have.  It is on nearly every other television break for major shows, including NFL football.  There are also other TV ads, plus radio ads as well.

Why?  Why in the world does the postal service need to not only advertise, but do so with a campaign flight that is the envy of major consumer package brands (after doing some digging, I found that the USPS spent roughly $150 million on advertising in 2011, along with some dubious line items)?  Do people who need to ship something actually not think of the Postal Service without a massive barrage of advertising?

This is only the beginning of our government marketing itself.   Be it ads to encourage sign up for food stamps, ads for signing up for social security, or this ad to encourage frat boys to sign up for Obamacare:

The bottom line is that our government feels the need to market to its people.  To the tune of likely over a billion dollars every year.  For advertising.  Given simple supply and demand, imagine what that does to costs for brands, retailers, and others that choose to advertise.

Like the carrier in the ad above with the giant snowman, it all kind of freaks me out.

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