Wednesday, November 6, 2013

Must Read Blog Post!

While working out this morning, I spied a commercial for the movie Last Vegas which came on the TV, and a headline taken from a recent review for the movie screamed, "MUST SEE!"

Really? A move for and about aging baby boomers is a MUST SEE?  

I don't think so.  Actually it sounds boring as hell.

And that brings me to the subject of this post.  It quickly appears that the use of MUST in any kind of headline is out of control.  Blogs, articles, and even social media posts are way too liberal in their consideration of what is a MUST do, own, see, experience, etc.

Personally, I think it is insulting.  The older I get the more outside of the mainstream I find myself; hence whatever is the most popular meme of the day tends not to intrigue me, it tends instead to just irk me.  Plus, and more insulting, defining something as "MUST SEE" has the implied subject of "you" - "You MUST SEE."  Such a sentence is rude, authoritarian, presumptuous, and ignorant.  

Personally, I "MUST" not do anything, really, even though others leveraging a rude, overused headline technique demand it.

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