Sunday, February 4, 2018

Delta Recaps My Year

I recently received a great email from Delta airlines which thanked me for my patronage in the past year and recapped my experiences with them.

I can't embed the video here, but you can check it out at this link.

How smart!  A loyalty program is just that - something designed to endear me to their brand and make me choose them over other providers.  Likewise, they have all the data they needed to pull off this very personal video right at their fingertips.

Kudos to Delta.  What they're doing is exactly what one should do with loyal customers, especially when you've already gone to all the trouble of tracking their interactions.

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