Tuesday, February 6, 2018

Audacious Audi Commercial

Audi won the preachy prize for this year's Super Bowl commercial cavalcade.  According to Audi, women are worth less than men.

I'm tired of suffering this lie.  I've been responsible for a payroll of over 40, and in no circumstances did I see any examples where women were paid less than men for comparable work.  In 2018 talent is too scarce, business too cutthroat, stakes too high, that if a company did indeed pay qualified people less than others with the same skill, they'd be out of business in no time.  

Has it always been easy for women in the workplace?  Hell no, and even in what should be "enlightened" environs like the media and entertainment, some women are still treated like meat.  But in business, where folks have to build teams to compete and win or die?  I'm sorry, the lie just doesn't apply anymore.

In the meantime, Audi preaches in hopes that it drives sales, but here's the dirt: they only have 2 women on their 14-person US senior leadership team, and have ZERO women on their board.  Kind of hard to pay women the same as men, when they don't even get a seat at the table.  Perhaps that's why they produced this ad for the game, went to the expense of producing it and getting George Clooney to voice it, but decided not to air it.  

That pretty much tells you everything you need to know.  

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