By now, you've obviously been made aware of the popularity of "dilly dilly." It was first introduced by Bud Light in this ad:
The ad pretty much got the whole country saying, "dilly dilly." It was so popular, in fact, that local Twin Cities brewer Modist Brewing crafted a "Dilly Dilly Mosaic Double IPA." Well, word got to the folks at Anheuser Busch, and their legal team got to work. This is how they responded:
This is just outstanding. The fact that AB did this without any fanfare and just did it from one brewer to another is so cool.
What's not cool? A couple craft brewers from Modist at the Super Bowl having to drink Bud Light the whole time. Pit of Misery, indeed.
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