Monday, April 5, 2010

Yellow Dog Patrol Gets Google Props

I launched this blog back in March of 2009. Since I'm a web marketer by trade, I've always tried to optimize my posts to be found by Google and the other search engines to drive the most traffic I could.

One way to get picked up in the rankings is to have significance in Google's eyes. Their proprietary algorithm evaluates multiple criteria to determine what could be considered an important site, versus what is irrelevant. One way to determine relevance is by a calculation called "Page Rank," which can be found on Google's toolbar above. PR is a numeric rank of relevance, ranging from less than zero (e.g. "the grey bar") to 10.

For most of the first year, I have been a PR of grey bar or zero. But I also knew that website age was a big factor in PR, and that once I got past my first year, I'd have a chance to get to a 1. I've been updating constantly, getting good volumes of traffic, getting links from other sites, and basically doing all the things I need to do as a site owner to create relevancy and authority. I hoped it would only be a matter of time.

The results are now in and can be seen in this small tool on the Google toolbar.

This little bar measures page rank. And, ladies and gentlemen, after looking at this bar as pure white for almost a year now, I'm proud to report that your humble correspondent has been awarded with a PR of not 1, but 2.

I know this is really nerdy stuff, and that pretty much anyone that reads this isn't going to care one bit, however to me it is kind of a big deal.

Thanks for visiting my site. I'm nothing but a grey bar without you. Now I'll try and hold up my end of the bargain and get back to writing about the outdoors, politics, music, and my never ending distain for Nick Punto.

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