Friday, December 11, 2009

Tiger, Brands, and Integrity

The next point on our personal awareness continuum is around integrity. Integrity has a simple definition – being consistent in thought, deeds and actions, and having that consistency align with the values that we have developed throughout our lives.

Given the whole Tiger Woods situation, I’ve been thinking a lot about this component lately. I don’t think Tiger is necessarily out of integrity – I think his alleged actions support and are aligned with his true values. Think about it, even if 10% of what is playing out is true, you can’t behave in those myriad alleged behaviors without it being ingrained in your value system that those activities are OK. But I do think some (in not all) of the brands he’s sponsored are way out of integrity, and that’s the exact reason why you’ve not seen a Tiger ad since this thing broke. What that will ultimately mean will play out in the days, and perhaps years, to come.

We all fall, and we make choices that fail to live up to the values that we set for ourselves. But when we do live up to our expectations, and especially when we do so in trying situations, the reward is dignity, clarity, peace, and the self-respect that comes from being true to who we really are.

As I get older, I see this and appreciate this more deeply.

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