Sunday, August 24, 2014

Badmouthing the Customer

I'm quickly losing patience for those leaders in organizations that badmouth their customers.  I've never in my career understood why an executive in a company would make fun of their customer, or allow such folly to occur in the first place.

Perhaps it is because they are that elitist, and view their common customer as beneath them.  Perhaps there is something Freudian going on where they feel the need to hate the one they need to love.   Maybe they do it as minimizing people can make one feel superior.  I truly don't know the answer.  What I do know is that the customer is a given business' meal ticket - the company, employees, and all of those pay checks don't exist without the customer.  And I don't care if they might be uneducated, fat, rubes, ignorant, backward, simple or whatever, if they're the ones responsible for putting food on the table and a roof over the head, these people are worthy of support and honor.

It's simple, isn't it?  Business 101.

Makes you wonder who is truly the ignorant one.

1 comment:

Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...